
Friends, Romans, countrymen, lend me your ears. Especially if you are a Roman from, say, the 14th Century and therefore still favoring the system of counting that uses letters to represent values—as opposed to how everybody else does math. You know, 1, 2, 3, 4, 5….
This is not to bury the National Football League for its self-important employment of Roman numerals; it obviously is a blatant strategy to add grandeur to its annual Super Bowl, and no other organization does exaggeration better. But it is a reminder not to accept the league’s early arguments that Roman numerals were meant to avoid confusion over staging the championship game in the year following its regular season. The contention is that the title decided in February 2025 was the culmination of competition that commenced in the early September of 2024, so instead of “Super Bowl 2024,” it was “Super Bowl LIX.”
Note that the NBA, NHL and college basketball are among the major sports whose seasons overlap calendar years, without the need to gussy up their championship games with ancient lettering normally limited to showy landmarks such as Britain’s Big Ben clock. (And to World Wars.)
Anyway, what is the clarity in reporting that Denver defeated Atlanta in Super Bowl XXXIII? When was that? (Hint, there was partying later that year like it was MCMXCIX.)
If the purpose, as once suggested, is to liken the Super Bowl to virile do-or-die contests featuring Roman gladiators—some modern version of the old Christians vs. Lions battles in the Roman Colosseum—then might the NFL stick to its bilingual form and have calculated Sunday’s final score as XL-XXII?
The use of Roman numerals in fact is directly connected to Fox network having paraded Tom Brady into its Super Bowl broadcast booth. Not because Brady’s rookie season in that role could guarantee much to offer in terms of analysis or insight—“As Game Analyst,” a New York Times headline declared, “Brady’s Performance Is a Lot Like Kansas City’s” 18-point loss. Brady, who quarterbacked more Super Bowl winners (seven) than anyone else, instead “was brought in,” the article noted, “to make everything feel bigger….”
Yes, Major League Baseball went around claiming its post-season championship game was the “World Series” for 66 years before the league at last included a non-U.S. team (Montreal in 1969), and still has had only one team from outside the States (Toronto in 1992 and ’93) that could come close to claiming itself “world champion.” (More accurately, North American champion.)
So NFL marketers felt—and this was stated clearly in the past—that it deserved to righteously put the Super Bowl above all other sports extravaganzas, and one way to so brand it was with something as exotic as those Roman numerals—which weren’t in fact adopted until Super Bowl V (5).
It happens that the generally indecipherable use of a system at least 700 years old has run into translation issues along the way. In 2016—MMXVI, on your Roman calendar—the NFL chose to avoid presenting a “Super Bowl L.” There reportedly were 73 versions of an “L” logo to be attached to that game, until someone among the league tub-thumpers realized that an “L” in football was shorthand for “loss.” So that game was presented as “Super Bowl 50.” Pronounced “fifty.”
Close attention to the just-concluded title game revealed that English-speaking commentators repeatedly referred to it clearly as “Super Bowl 59.” As opposed to the grandiose NFL graphics relentlessly labelling it “Super Bowl LIX.” (Pronounced, one would assume, as “El-Eye-Ex”? Or “Licks”?)
In the end, the event remains America’s most popular form of escapist entertainment, the Great American Spectacle. It is the Great American Conversation Piece. The Great American Timeout (maybe even more so now, in the midst of political division).
The Super Bowl’s exalted position in our national culture can be explained, at least partially, by the phenomenon that hot air rises; this Great American Sideshow is inflated. Its scale is exaggerated; the Great American Fish Story.
And really not Roman at all.